Goodwood Racing

DIGITAL MANUALS FOR
EXCEPTIONAL EVENTS

Digital Strategy  /  Web Design  /  Web Development  /  UI & UX Design 

Goodwood’s world-class events need no introduction. Anybody that’s visited the Festival of Speed, Revival or Glorious Goodwood knows that they are exceptional events, but achieving excellence requires an unbelievable amount of hard work, determination and dedication by the organisers and contractors.

JCC Product Photography
Good Fat Product Packaging
JCC Product Photography
Good Fat Product Packaging
JCC Product Photography
JCC Product Photography
JCC Product Photography

Trusted by
Goodwood staff,
100s of sponsors, agencies, over 800 competitors and contractors as an essential tool to deliver exceptional events to nearly
half a million people.

Pain points in the planning process can quickly manifest into significant problems for contractors on site, so when Goodwood engaged us to develop them a bespoke digital event manual solution we knew only first-class would do. Used by Goodwood partners – all event sponsors, exhibitors, suppliers, vehicle owners and drivers – the event manuals act as a single source of information for the Festival of Speed, Revival and Horseracing events to ensure their smooth operation during build-up, breakdown and during the events.

Our solution was to build a bespoke Goodwood branded, web-based event manual for each event, developed so Goodwood staff could manage content and form submissions themselves.

Trusted by Goodwood staff, 100s of sponsors, agencies, over 800 competitors and contractors as an essential tool to deliver exceptional events to nearly half a million people.

A major consideration was to design an interface that complemented the Goodwood brand. An interface that would be suited to the content-heavy requirements of an event manual, but in a style that Goodwood partners would expect of the Goodwood brand.

For this we designed an easy to read, distraction free interface that puts maximum emphasis on the content and the event branding. A clean and foolproof navigation along with accordion style collapsible sections allow Goodwood partners to quickly navigate around the manuals with ease.

Since we launched our first iteration of the event manuals in 2015, Goodwood partner enquiries have dropped significantly, freeing up significant time for event organisers. With each manual, we continue to build on the success of the last, adding and refining the functionality and design to make them even easier to use for all Goodwood partners.