5. Access to specialist services
Marketing departments can lack the specialist skills required to launch products and services effectively. When you partner with a specialist product marketing agency you get more than just marketing expertise. You have access to a pool of seasoned creative professionals with specialist skills in different areas, technologies and sectors, all focussed on launching your products or services. If the agency doesn’t have the specific skills inhouse, they will have a network of tried and tested professionals to call on.
When your NPI pipeline is slow, supporting the costs of a marketing department can be draining. By outsourcing your product marketing to an agency you can scale resources depending on workload and product introductions. This frees up your budget to support existing products and services and keeps fixed costs to a minimum.
7. Ready to go
Staff training is both time consuming and expensive and staff have a habit of leaving at a moment's notice. By contrast, agency staff assigned to your account will be fully trained and ready-to-go. They are required to stay up-to-date with the latest technology, marketing and design trends so they can hit the ground running. And if they leave the agency’s employment, it’s the agency’s job to replace them, not yours!
Cutting edge technology is often hard to implement in larger organisations with exhaustive IT processes and prohibitive restrictions. In contrast, agencies by their nature are often small and nimble. They can implement and embrace technological innovation much faster and pass the benefits onto businesses like yours.
9. Marketing Trends
In today’s ever changing digital world, staying up-to-date with the latest trends can be exhausting. The requirements of modern brand building, inbound marketing, social media, lead generation, search engine optimisation, etc. etc. can be overwhelming – especially when you’re swamped in the day-to-day. Luckily, agencies have a duty to stay up-to-date so they can service their clients. Delegating some of these activities will free up your time and allow you to stay on trend and relevant.