Good Fat began as a side hustle, grew into a business and eventually flew the nest. Whilst working on a number of food packaging projects in 2018, we spotted a gap in the market for Avocado Oil Mayonnaise. Already big in the US, Avo’ mayo hadn’t yet hit the UK and we knew we had stumbled upon something potentially special.
We didn’t have to look very hard to see that mayonnaise was a boring category dominated by FMCG giants Hellman’s and Heinz with over 95% of the market. As such we knew only a bold, brazen and anti-establishment brand would do.