When Good Fat Foods engaged us to develop a bold, brazen brand identity and packaging design for their innovative avocado oil mayonnaise, we knew only loud and proud would do.
Going shoulder-to-shoulder with supermarket staples such as Hellman’s and Heinz, Good Fat needed some serious shelf appeal! Through a lot of brand strategising, as well as design and typographic exploration, we devised a bold punk-inspired postmodern mayo brand.
Edgy brush fonts, rough background textures and vibrant colours injected attitude into the product labels, whilst playful puns were penned to add personality and approachability.
To present our ideas to the client, we created 3D product renders to simulate the finished goods, later becoming the basis of Good Fat’s pre-launch marketing campaign before a single jar of mayonnaise had rolled off the production line.