South Downs Water bottle one of the purest natural mineral waters in the whole of the UK drawn from deep below the South Downs National Park. Back in 2015 they had hit a glass ceiling with their existing ‘THE’ brand and approach us to work with them on a complete rebrand.
They wanted to grow the business beyond the immediate geographical location without upsetting existing customers. They required a rebrand that would clearly reflect the product quality and could sit comfortably on a restaurant table or at a wedding venue.
Our suggestions were to throw out the previous and confusing ‘THE’ brand and replace it with ‘South Downs Natural Mineral Water’, expanding on their company name and highlighting the single, geographically exact source of their excellent water.
Over the course of three months, we developed a pared-back natural mineral water brand as pure as the Downs themselves. To ensure some brand recognition with existing customers, our design team chose to incorporate their existing brand blue for still water but introduced a new complementary green for sparkling water to aid differentiation.